4 Ways to Improve Your Sales Process + Book More Clients
We all want to book more clients, right? But when you don’t have a streamlined sales process in place, it makes it harder to do. So we want to let you in on some secrets to improving your sales process so you can add more clients to your pipeline.
How to Improve Your Sales Process to Book More Clients
💼 Offer a primary service
We know. You want to do it all and make sure that you can help your clients with all of their needs. But when you offer too many things, not only can it feel overwhelming for the client, but you lose the power to streamline in the execution and pricing of your offers.
👯♀️ Know who you want to work with
At the beginning, you might be tempted to say yes to anyone who wants to work with you. But we’d like to caution you away from that thinking. Yes, money is good, but not at the cost of your energy, and, let’s be real, your sanity. Finding clients who are a good fit ensures that you will be more on the same page when it comes to your process, your skills, and their budget.
✒️ Show your work
It seems so simple, right? But when potential clients can go on your website and actually SEE what you do for others, it’s much easier for them to understand how you can help them. If you’re a designer, it’s key here to show projects that you want to book more of.
For example, if you recently wrapped up a project for a law firm and didn’t jive with the experience or industry, don’t show law firm projects in your portfolio! If you’re someone who wants to focus on booking more packaging projects - show those and scrap the website project you did and hated every minute of it.
If you don’t feel confident in the projects you have to show in order to attract more of the same, then make a project up. You can put a disclaimer on the case study or portfolio page saying it’s a theoretical project! That’s fine! But showing clients SOMETHING that’s come from your skilled brain is better than showing nothing.
🍾 Simplify your client process
You knew this was coming, right? We are all about simplifying and streamlining our client processes here at WillowSpace and this is truly one of the best things you can do to make more sales. When your client process is streamlined - everything from lead capture, to proposals, to contracts, to invoicing - it gives you back the time to bring more clients on board. Not to mention that your clients are going to be so happy with how smooth everything is going that they’ll be recommending you to everyone they know!
WillowSpace can help you turn more leads in paying clients with a streamlined sales process.
We don’t just make your internal process simple. We deliver on exceptional client experiences, too. Use WillowSpace to get more time and energy back into your today. Sign up for a FREE trial to see just how we can help you.
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